About

An Extension of Your AI Infrastructure Team

Canopy is an independent AI infrastructure partner. We help AI teams source, compare and secure GPU compute across 40+ providers, with every option tested and every contract negotiated before they sign.

Canopy is an independent AI infrastructure partner. We help AI teams source, compare and secure GPU compute across 40+ providers, with every option tested and every contract negotiated before they sign.

Our story

Why We Started Canopy

Our founder, James Marks, spent 7 years at Amazon, the last 2 of which at AWS. He kept seeing buyers sign cloud deals without knowing whether the price was fair, or whether the infrastructure was right for what they needed to run.

GPU compute has made that problem bigger. Every provider prices the same chip differently, quotes expire before finance signs them off, and new providers appear every month. Teams building AI products end up making multi-year, multi-million decisions with very little to compare
against.

We started Canopy in 2024 to change that, so AI teams can focus on their models and their product while we source the GPU compute, test it and negotiate the deal.

How it works

Built Around Your Workload

Every deal starts with what you need to run, not what a provider wants to sell. Then we test it, cost it and negotiate it.

Identify

We work out what the workload needs: GPU generation, scale, region, timing and how long to commit. Proof: verified quotes in 48 hours across 40+ providers. Geodesic's request grew from 4 nodes to 12 by folding a partner's requirement into the same deal, with the negotiated rate held on the extra capacity.

Identify

We work out what the workload needs: GPU generation, scale, region, timing and how long to commit. Proof: verified quotes in 48 hours across 40+ providers. Geodesic's request grew from 4 nodes to 12 by folding a partner's requirement into the same deal, with the negotiated rate held on the extra capacity.

Identify

We work out what the workload needs: GPU generation, scale, region, timing and how long to commit. Proof: verified quotes in 48 hours across 40+ providers. Geodesic's request grew from 4 nodes to 12 by folding a partner's requirement into the same deal, with the negotiated rate held on the extra capacity.

Test

Shortlisted providers run your real workload before anyone signs. Proof: Geodesic ran a 2-node proof of concept before signature. Cambridge Inference's providers were tested before capacity was secured.

Test

Shortlisted providers run your real workload before anyone signs. Proof: Geodesic ran a 2-node proof of concept before signature. Cambridge Inference's providers were tested before capacity was secured.

Test

Shortlisted providers run your real workload before anyone signs. Proof: Geodesic ran a 2-node proof of concept before signature. Cambridge Inference's providers were tested before capacity was secured.

Model

Total cost over the term, ramp, exit terms and forward pricing, laid out so finance can see the whole picture. Proof: every Geodesic quote was normalised against the full 24-month cost before comparing. Cambridge Inference's options were modelled over 3 years.

Model

Total cost over the term, ramp, exit terms and forward pricing, laid out so finance can see the whole picture. Proof: every Geodesic quote was normalised against the full 24-month cost before comparing. Cambridge Inference's options were modelled over 3 years.

Model

Total cost over the term, ramp, exit terms and forward pricing, laid out so finance can see the whole picture. Proof: every Geodesic quote was normalised against the full 24-month cost before comparing. Cambridge Inference's options were modelled over 3 years.

Negotiate

We go to the market in parallel and push on price, commitments and protections through to a signed contract. Proof: Geodesic at around 40% below market, with a 30-day acceptance period and a full refund if the cluster fails. Cambridge Inference at around 35% below market with Civo, in under 3 weeks.

Negotiate

We go to the market in parallel and push on price, commitments and protections through to a signed contract. Proof: Geodesic at around 40% below market, with a 30-day acceptance period and a full refund if the cluster fails. Cambridge Inference at around 35% below market with Civo, in under 3 weeks.

Negotiate

We go to the market in parallel and push on price, commitments and protections through to a signed contract. Proof: Geodesic at around 40% below market, with a 30-day acceptance period and a full refund if the cluster fails. Cambridge Inference at around 35% below market with Civo, in under 3 weeks.

What we stand for

01

Customer First

Every recommendation starts with your workload, your goals and your commercial interests, not a provider's quota.

Independent

We're vendor-neutral by design, with no obligation to recommend any provider.

Forward thinking

We look past today's prices to where capacity, chip generations and contract terms are heading, so the deal you sign still makes sense in year 2.

01

Customer First

Every recommendation starts with your workload, your goals and your commercial interests, not a provider's quota.

Independent

We're vendor-neutral by design, with no obligation to recommend any provider.

Forward thinking

We look past today's prices to where capacity, chip generations and contract terms are heading, so the deal you sign still makes sense in year 2.

Our Results

%

%

Below market

Geodesic Research secured 96 GPUs on a 24-month agreement at around 40% below market, with a 30-day acceptance period written into the contract.

%

%

Below market

Cambridge Inference secured GPU capacity with Civo at around 35% below market, in under 3 weeks.

Sustainability impact

Giving Back

The AI buildout takes a lot of power, land and money. We think the people arranging these deals should carry some of the responsibility for that.

An Open Market

We're members of the Open Cloud Coalition, working for a fair and open cloud market.

An Open Market

We're members of the Open Cloud Coalition, working for a fair and open cloud market.

Canopy Protects the Canopies

We give 1% of [revenue / earnings / client savings] to rainforest protection through Native Squared.

Canopy Protects the Canopies

We give 1% of [revenue / earnings / client savings] to rainforest protection through Native Squared.

A Founder’s Pledge

Our founder is a Founders Pledge member.

A Founder’s Pledge

Our founder is a Founders Pledge member.

Sustainable Options on Every Shortlist

Where a lower-carbon provider can meet your workload, it's on the shortlist.

Sustainable Options on Every Shortlist

Where a lower-carbon provider can meet your workload, it's on the shortlist.

Our Poeple

Meet the Team Behind Canopy

James Marks

Founder & CEO

Miles Lampson

Forward Compute Sales

Barnaby Byers

Partner Success Manager

Betsy Matthies

Director

David Bates

Chief Risk & Compliance Officer

Jerry Loy

Board

John Ashley

Board Advisor/ Fractional CFO

Jupiter Lucas

Head of Growth

Neil Marks

Non Executive Director

Sara Mitchell

Technical Advisor

Felix Manoharan

General Manager

Dino Ciucci

Head of Global Partnerships

Sir Grant Shapps

Board Advisor

Ridhima

Board

James Marks

Founder & CEO

Miles Lampson

Forward Compute Sales

Barnaby Byers

Partner Success Manager

Betsy Matthies

Director

David Bates

Chief Risk & Compliance Officer

Jerry Loy

Board

John Ashley

Board Advisor/ Fractional CFO

Jupiter Lucas

Head of Growth

Neil Marks

Non Executive Director

Sara Mitchell

Technical Advisor

Felix Manoharan

General Manager

Dino Ciucci

Head of Global Partnerships

Dino Ciucci

Head of Global Partnerships

Sir Grant Shapps

Board Advisor

Ridhima

Board